Gerente de Marketing - Page Interim Temporário
Avaliar oportunidade temporária
Fluência no inglês para conversação
Sobre nosso cliente
Refinitiv is our client.
Refinitiv provides information, insights and technology that drive innovation and performance in global financial markets.
Descrição do cargo
- Strategic marketing planning for Latin America
- Serves as the key liaison with department management and team staff
- Marketing operations - Leverage marketing automation tool to execute marketing campaigns and compile analytics and reporting.
- Event support & management - Work closely with the AMER Event team and business areas to support event strategy and activation as well as understand event critical metrics; direct and suggest opportunities for event optimization.
- Marketing communications - Produce email, web and advertising copy, social posts, and sales collateral aligned to the business' growth and client retention strategy and branding guidelines.
- Participate to Latam sales & strategy meetings in order to set marcom strategies and year-ly objectives that support the Latam sales objectives
- Create state-of-the-art marketing platforms and materials which are consistent with global strategies and regional needs (focus on the activities with a real business benefit), using or adapting if possible, already existing material or creating locally if not available;
- Content and product marketing - Develop customer focused marketing campaigns to drive engagement. Analyze and measure the performance to improve reach and effectiveness.
- Support all Latin America press activities.
- Customer Insight & Analytics - Work closely with Customer Analytics on segmentation strategy for campaigns leveraging meta data.
- Partner communications and support - Collaborate with strategic partners on joint activities that drive leads and opportunities.
- Global collaboration - Use work developed by global Strategy & Planning and Content colleagues and adopt campaign standards to the Latin America region. Influence and collaborate with colleagues beyond the reporting line to maximize the campaign impact and results.
- Bachelor's degree or equivalent (Marketing, Communications, Business or related field preferred)
- Foundation understanding of the industries and markets covered by Refinitiv
- Experience in developing an annual marketing plan and budget; experience in budget management
- Experience in writing marketing copy that clearly communicates a product's benefits and unique selling proposition
- Knowledge of print, digital, social, and event channels used to build B2B marketing campaigns
- Strong presentation skills and written and verbal communication skills
- The ability to successfully partner with Sales, Market Development, and internal marketing teams
- Strong project management and problem solving skills with an ability to create project plans and manage through seamless execution
- Speak English
O que está sendo ofertado
Contract by Page Interim: Salary + benefits
Nosso compromisso com a diversidade e inclusão
Nós do PageGroup estamos comprometidos em criar um ambiente diverso para nós e nossos clientes e nos orgulhamos de ser uma consultoria que valoriza a igualdade de oportunidades. Todos os candidatos qualificados serão considerados para a vaga sem levar em conta raça, cor, religião, gênero, identidade ou expressão de gênero, orientação sexual, origem nacional, genética, deficiência ou idade.