Gerente de Marketing - Page Interim Temporário
São Paulo
Temporary
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Fluência no inglês para conversação
Sobre nosso cliente
Refinitiv is our client.
Refinitiv provides information, insights and technology that drive innovation and performance in global financial markets.
Descrição do cargo
- Strategic marketing planning for Latin America
- Serves as the key liaison with department management and team staff
- Marketing operations - Leverage marketing automation tool to execute marketing campaigns and compile analytics and reporting.
- Event support & management - Work closely with the AMER Event team and business areas to support event strategy and activation as well as understand event critical metrics; direct and suggest opportunities for event optimization.
- Marketing communications - Produce email, web and advertising copy, social posts, and sales collateral aligned to the business' growth and client retention strategy and branding guidelines.
- Participate to Latam sales & strategy meetings in order to set marcom strategies and year-ly objectives that support the Latam sales objectives
- Create state-of-the-art marketing platforms and materials which are consistent with global strategies and regional needs (focus on the activities with a real business benefit), using or adapting if possible, already existing material or creating locally if not available;
- Content and product marketing - Develop customer focused marketing campaigns to drive engagement. Analyze and measure the performance to improve reach and effectiveness.
- Support all Latin America press activities.
- Customer Insight & Analytics - Work closely with Customer Analytics on segmentation strategy for campaigns leveraging meta data.
- Partner communications and support - Collaborate with strategic partners on joint activities that drive leads and opportunities.
- Global collaboration - Use work developed by global Strategy & Planning and Content colleagues and adopt campaign standards to the Latin America region. Influence and collaborate with colleagues beyond the reporting line to maximize the campaign impact and results.
O candidato
- Bachelor's degree or equivalent (Marketing, Communications, Business or related field preferred)
- Foundation understanding of the industries and markets covered by Refinitiv
- Experience in developing an annual marketing plan and budget; experience in budget management
- Experience in writing marketing copy that clearly communicates a product's benefits and unique selling proposition
- Knowledge of print, digital, social, and event channels used to build B2B marketing campaigns
- Strong presentation skills and written and verbal communication skills
- The ability to successfully partner with Sales, Market Development, and internal marketing teams
- Strong project management and problem solving skills with an ability to create project plans and manage through seamless execution
- Speak English
O que está sendo ofertado
Contract by Page Interim: Salary + benefits
Nosso compromisso com a diversidade e inclusão
Nós do PageGroup estamos comprometidos em criar um ambiente diverso para nós e nossos clientes e nos orgulhamos de ser uma consultoria que valoriza a igualdade de oportunidades. Todos os candidatos qualificados serão considerados para a vaga sem levar em conta raça, cor, religião, gênero, identidade ou expressão de gênero, orientação sexual, origem nacional, genética, deficiência ou idade.